Everyone loves a good story, watching movies, playing video games, reading books or listening to your neighbor. We love it, we learn from stories and we connect with the storyteller, we start to trust him. Storytelling is a powerful persuasion technique, which is now being used even for search engine optimization (SEO).
Learn how you can use storytelling for your advantage in SEO in this Slide Share presentation:
Despite the fact that Google once announced (back in 2009) that it would never create an over optimization policy as long as sites weren’t spamming the internet with low quality content, times change and the search company did what should have been obvious to anyone who really pays attention to what Google’s bottom line is; they took advantage of their increasingly advanced algorithm technology and decided to clean up the web as seen from a Google search. Read more
A website is an important platform for your business to advertise on and can bring in unparalleled revenue. Search engine optimisation (SEO) is a key aspect to consider when it comes to any website. This is the process that can mean the difference between you having no internet traffic or more internet traffic than the average small business. The problem is that it can be a daunting task to spruce up your website, especially if web developing is not your thing. More often than not, the web hosting company will not be of much help either. The key is to ensure you take it step by step and avoid common SEO mistakes on small business websites. Here is a look at a few mistakes that you should avoid. Read more