Everyone hates cold calling. They will do almost anything to avoid it. They will send three emails a week for six months before they will pick up the phone. It’s nothing to be ashamed of. The guard dogs manning the telephones (or, more often, womanning the telephones) can be mean and scary. Rightfully so. They’re trained to protect their employers from unnecessary interruptions. It’s no wonder no one wants to do it. But for the select few who are prepared to face the beast, it’s a great way to stand out in a crowd. Read more