Google has totally redesigned the Google places pages that local businesses can claim and use the to market online. The changes maybe good or bad, I’m not here to discuss it, but there’s a lot of them and businesses need to know what’s what now on their Google places page.
So, here’s a quick review of all the new functions that were introduced with the new Google places dashboard.
Have you ever seen one of your pages rank high on Google really fast and attract a lot of visitors to your site, but after a few days the rankings drop and you are no longer receiving the precious traffic. Why? What did happen? Well, there’s an explanation for everything in this world, at least for most of the things and there’s definitely an explanation why your rankings after being in the top for a few days drop to nowhere.
There’s two types of SEO on-page and off-page. On-page has everything to do with your website structure, your content, tags, keyword density etc. And off-page SEO has everything to do with backlinks, how many backlinks are pointing to your pages, your domain, how authoritative are the backlinks etc.
On-page SEO has changed a lot compared how it was before and off-page is pretty much the same – good quality backlinks increase your rankings. So, if you haven’t checked the new on-page SEO strategies then you should take a look at them, because a lot of stuff that worked previously don’t work anymore or you can even get penalized.
Google loves acquiring patents, it has tons of them and I think they haven’t even used all of the ideas that they have patented. I also think that acquiring patents has become a big pat of their business even though some of their patents are just laughable IMHO, but they give Google a huge benefit. So, recently Google acquired a new patent a Location Relevance System. In a couple of words Google is planning to give different search results based on the location of the person who is searching. Easy peasy idea, my first thought how come this wasn’t patented already or already being used. Now, Google only needs to put this in their algorithm.
To read more about the patent click here…
Remember one of the biggest and baddest Google updates, the Google Penguin? It sure was a pain in the ass of tons and tons of webmasters. Lots of websites lost their rankings and stopped receiving traffic from Google. It was harsh and yet again Google has announced that there’s going to be a major update to that Google Penguin update, you could even say Penguin 2,0 which will impact a lot of websites once again. One good thing is that this time it wont come as a surprise. We already know what Google Penguin is after and we can try to prepare accordingly.
Learn how to prepare for Google Penguin 2,0…
