You’re starting your own business. You’ve finally done it. Congrats. You’ve filled out the necessary tax forms, found investors and you’ve even ordered custom pens. Your head is probably spinning thinking about all the work that still needs to get done, but keep your chin up, think about everything you’ve already done. Read more
Quick Response codes, or should I say QR codes (because nobody really calls them the first one), have been around for quite some time. 2010 and 2011 saw an increase in hype as this black and white and square-ish form of marketing came to life. Companies saw great potential in QR marketing; it excited them like kitties and milk! QR campaigns were flung out into the open air and we, as consumers, were delighted enough to give it a try. What happened after though, proved to be disappointing. QR marketers proved themselves to be ineffective and though QR coding is a great tool if utilized correctly, it can be as critically damaging if done the wrong way. Let’s find out why QR marketing is in a dead-zone and why you shouldn’t engage in it. Read more
If someone plays you the jingle of a famous product, would you be able to identify the product? The probable answer is yes. Creating the right sound has helped launched hundreds of businesses over the years. Some jingles stick to us forever. Some even only have a few notes and still we can identify what brand or product that is. Take for example Intel. Its sonic logo only has five notes but everyone who owns a PC knows that it’s an Intel advertisement when they hear those five notes. Through the years, sound has proven to be an effective marketing tool. Read more
When targeting a younger demographic, particularly the X and Y generations, marketers seem to think that connecting electronically is the best approach, after all, both generations grew up with mobile phones, cable TV and the internet. What most marketers fail to realize though is that because they are constantly bombarded by advertisements each day, young customers are actually very marketing-savvy. Another thing is that these generations consider mail important. Perhaps because email, instant messaging and social networks are part of their everyday lives and included in matters involving friends, mail takes on a different level of importance for them. For young customers, receiving mail means businesses took their time to reach them directly, that their patronage is valued. Young customers also perceive mail as a much safer way to communicate personal and financial information. Read more
A successful business enterprise has to be characterized by three things- constant innovation, adaptability and ability to keep pace with changing market trends. This ensures that the business has the desired impact and hold over the target audience in that particular industry. In the current competitive scenario of the industry, it is of utmost importance to be up-to-date and relatable to the needs of the clients and consumers. Read more
