If you have an account and manage a Google AdWords Pay Per Click campaign to intercept target users of search engines and partner sites, you know that there are several metrics to track and analyze , and this can easily confuse and throw in a panic.
To avoid confusion it is convenient to narrow the field to a short list of key metrics that give significant input on what works and what does not go in your PPC campaigns. Read more
Today, Mobile Marketing is the most effective means of reaching out to customers. This is because, the number of mobile phone users has increased, with more people preferring to use smartphones in the place of tablets and laptops. The traditional methods adopted to market till very recently, was by means of advertisements on TV, newspaper and telemarketing,. However, the most effective and fastest means of reaching the masses is through Internet marketing, and even more effective than that is reaching mobile users by sending them instant messages through SMS, and this method has proved to be the most effective and is preferred by most small and medium business owners. Read more