My Content Marketing Strategy For 2013 – No More Crap

content marketing strategy for 2013Not that long ago I talked about cleaning up my blog (read it right here) from duplicate content, short content, outdated content, all in all – crap. That crap got me penalized on Google and because I don’t have huge social media followings or any other reliable traffic source, my blog stagnated. The traffic dropped and I stopped generating leads. So, I started cleaning everything up and deleted more than a hundred blog posts.

Sometime has passed and the traffic didn’t come back. Bummer. Today, going through some guest posts that people send me, I stopped at one suspicious post. After the first penalty that I got from Google I started checking the quality of articles very carefully. I pasted the first paragraph into Google – no clear results of duplicate content, pasted the second, the third, down to the “authors bio” and no signs of duplicate content. I copied the article title into Google and clicked on the first result, it seemed a different article until I read one paragraph – it was the same article, same thoughts just in different words.

Then I realized that my method of checking, if articles are duplicate is invalid. This means that the check for all the articles that I did recently isn’t accurate and that I need to do it AGAIN! First emotional thought that came into my boiling head was – select all the blog posts and DELETE THEM! My logical brain quickly stopped me.

God damn it, I will have to recheck so many articles. Well, that’s life.

I wanted to build my business the quick way, by accepting guest posts, writing curated posts which did give me fast results, but not sustainable results.

So, I will be deleting a ton of blog posts again and leaving only the valuable ones. I know this will probably cut my already low traffic to even lower levels, because there will be less posts on my blog, but I think in the long run it will payoff, if Google lifts off the penalty.

I’m changing my whole content strategy. From now on I will only post quality guest posts on my blog, I wont post daily anymore, because it’s hard to find quality guest posts, I personally wont be writing on IMZ6 anymore, I’m doing a fresh start on Empower Network where I will share my marketing knowledge and again probably not daily, but in more detail than usual. Maybe I get back writing on IMZ6 one day, not sure, but for 2013 my eyes are set on Empower Network, my new blog you can find right here http://www.empowernetwork.com/ledux/ by the time you see it it should have valuable content on it.

The plan for IMZ6 is to build a news site about internet marketing, where people share their valuable content. Some sort of a community, but not sure when this vision will materialize and on Empower Network I will build my personal blog where I share all my marketing experiences.

I wish you all happy and prosperous new year!

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Liudas Butkus

Skype: julius_ledux

Email: ledux.qwertyui@gmail.com

Work With Me – Empower Network 

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