Backlinking strategy, also known as offsite SEO is very powerful strategy to improve your rankings and attract more visitors to your website. However, not all links pointed to your website are good, which can seriously harm reputation of your website. It can be very frustrating and often time-consuming to deal with all those bad links. Here are few methods I have implemented into my strategy against bad links:
It is a very powerful way to remove bad links, but it also brings some risk with it. What is actually 301 redirect? It moves your website to a new domain and it also redirects all the inbound traffic. This also means you will lose your inbound links, but you can start build back up new links without previous which were the reasons you were penalized by the Google.
In this case, you won’t ruin your site completely, just the pages which gain bad links.
Manually Remove Bad Links
It is a pretty obvious and also a time-consuming tactic, but if you monitor your backlinks often, you won’t spend much time to do this every day. It is possible on a daily basis to eliminate one by one bad link. Like I said, it is very boring and also time consuming tactic, but sometimes it is inevitable, also it is best tactic, too.
Remove Pages with Bad Links
From my own experience – when you discover a bunch of bad links hosted on a page, take that page down immediately! Don’t try to generate new links to neutralize the impact of bad links. It won’t help. Excuse me – it will help, but it takes time. A lot of time. Better safe than sorry – take the entire page down! After you deactivate the page, you can check each link to remove bad links and republish that page if it is so valuable to you, but first- deactivate, then do that.
There are various types of a bad links. You are not dealing just with links from link farms or spammy backlinks. If you are smart, you won’t use paid links. Sooner or later Google will discover it and penalize your website (like in the famous JC Penney case).
Be careful with irrelevant links. Link relevance become big issue after Penguin update, and it goes both ways – take care about relevance of your links on other websites, but also on relevance of the links pointed on your website.
Check your links in Google Webmaster Tool. Broken or dead links can also harm your website, not in a way paid or spammy links can, but they can also be a cause of decreasing your rankings.
Furthermore, it goes without saying – avoid to have many links from the same source because your backlinks profile won’t look natural in the eyes of the Google, if you have too many backlinks from just a few sources. Also, add a diversity into your anchor texts. Sooner or later Google crawler will realize that your anchor texts are all about “money keywords” and penalize you.
Judy is a professional blogger. She writes mostly on her own website moneymakingideasblog.com, sharing his tips with others. Here are few tips about how to deal with bad links, based on her own experience.