Three Attitude Adjustments You May Need To Make To Avoid Losing Page Rank After Future Search Engine Algorithm Updates

The world of SEO has rapidly evolved over the past few years. Search engines such as Google are struggling to make sure that they offer the best services to their customers, so that they can find what they are looking for easily and more effectively. This is the reason why Google algorithm updates such as Panda and Penguin were developed. The fact that these updates were very aggressive in getting rid of sites that were considered not useful to users was welcome for many users, but for SEO experts and site owners, it spelled disaster. Within a matter of days, all the work that many SEO experts had done went down the drain, and they had to start working from scratch again.

If you are thinking of doing SEO today, you need to make sure that you protect yourself from any future issues. This means that you need to do your SEO in such a manner that you will not be severely affected by such updates again. Of course, you can never be guaranteed to completely avoid the effects of future updates, but there are ways of minimizing their effects. These include:

Making sure that you design your site for people to benefit from

web design

The key thing you need to remember is that you have to do your SEO with your users in mind, rather than with the search engines. This means that you need to focus on making sure that the people who visit your site will be satisfied with what they find. When you do this, it will automatically follow that the search engine crawlers will increase the page rank of the site. This is because since the Panda and Penguin updates, the new algorithms now use metrics that users would use to determine whether a site is of high quality or not. This means that if a customer visits your site and finds it beneficial, chances are that the crawlers will too.

Clean up your site

broken pages

If you have been having a site for many years, you may have done all sorts of SEO on it in the past. In some instances, you may have remnants of old-fashioned SEO methods on the site, such that with consequent algorithm updates, such elements may end up making your site lose rank. For instance, if you used to use a link farm in the past, there may still be links that originate from such sources to your site, and this will make your site look to be of low quality to crawlers. This means that when you are embarking on a new method of SEO, you need to go through your site from top to bottom, getting rid of anything that could compromise your rank. These include broken links, content that is of low quality and HTML code that is not properly optimized. If you have a large site this will take some time, but it is often more than worth it in the end.

Be moderate when doing SEO

SEO articles

In addition to the above, it also makes a lot of sense to be rational when executing some decisions. For instance, if you are interested in getting links from your site, you should not overdo it even if you are sure that the links are all legitimate and of high quality. Doing over-optimization is just as bad as doing bad or no optimization at all, so you should strive to avoid it as much as you can.

All in all, you need to remember that if you are involved in SEO, you should anticipate more in the way of algorithm updates from companies such as Google. The only way to avoid having such updates having a drastic effect on your SEO is by making sure that you shift the way you approach the issue of SEO in the first place. If you concentrate on things such as keywords and links, you will definitely be affected by such changes. However, if you concentrate on making sure that your site is useful for many customers, you stand a very good chance of prevailing despite such algorithm changes. Of course, this means that you will need to do more work for the SEO to work, but in the end, it is often more than worth it!

Mike offers various tips and tricks to all kinds of business professionals especially regarding matters such as how to get visibility in the first page in Google. He is an SEO consultant by profession.

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