You’re starting your own business. You’ve finally done it. Congrats. You’ve filled out the necessary tax forms, found investors and you’ve even ordered custom pens. Your head is probably spinning thinking about all the work that still needs to get done, but keep your chin up, think about everything you’ve already done.
But there is something incredibly important that you likely haven’t done yet. What could possibly be so important that you haven’t done yet? Making the crucial decision on which colors will represent your company.
Think for a second about the most prominent brands. Coca-Cola, UPS, McDonalds. Now think about the colors that represent those companies, it shouldn’t take more than a few seconds. Red, brown, yellow. Colors are more than just the decorations and logo. Colors have a psychology behind them, which consumers may not realize, but are definitely affected by. Let’s take a quick look at what some of those colors may mean to your brain.
White- The absence of color. Pure, crisp, clean. Use white when you want to show cleanliness or display a sense of sterility or neutrality. Hospitals use it for the sterility but Google’s clean white background shows their neutrality.
Black- Strong, stable, dependable. Black is often associated with the most serious issues life has to offer. Financial firms, large corporations and companies that deal with mourning often choose black.
Red- In your face, energetic. People that choose red for their business want to convey energy. Red is the least comfortable color so you won’t see it in coffee shops or book stores. Red has been proven to make the heart beat faster.
Blue- Cool, calm, relaxing. Who doesn’t love a good shade of blue? It’s easily the collective favorite color of the world population. Blue has shown to make people more productive, making it a good choice for offices.
Green- Calming, fun. Green is an interesting color choice because it’s not as cool and cool as a blue or purple but it still gives calming vibes. Green is often associated with money, nature and envy. In the last few years green has also been associated with being eco-conscience and earth friendly.
These are just a few of the millions of shades you can choose for your company. Remember that colors opposite themselves will complement each other together. That’s why one of the most popular color combinations, orange and blue, looks so good. The bright, energetic orange is offset and complimented by the calming cool effect of blue.
After several years of experience in business and marketing, Drew decided to pursue his true passion, writing. Drew picked up the habit of writing letters to family and friends while working abroad for over 3 years. He currently writes for the personalized pen supplier, Pensxpress.com