How many fans do you have on your Facebook fanpage? You do have one, right? Now, having a lot of fans is good right, but just having a high number of likes on your fanpage doesn’t say nothing yet. A lot of wannabe marketers concentrate on just that, they use every crazy trick to get crappy fans, it’s like their fanpage is a crap bucket and now what good does a crap bucket do? It just holds the crap together.
But when you started marketing online you didn’t dream about creating a biggest crap bucket that the world has ever seen. No, I think you got online with the end goal in mind to make some precious paper and don’t want to disappoint you, but you wont get a lot of precious paper from building crap buckets, if you’re lucky you will get at least toilet paper.
So, stop concentrating on the number of likes on your bucket, concentrate on creating a fanpage, a place where people that are genuinely interested in what you have to say come and hang out. Use only proven techniques to get fans so, that you don’t end up with a crap bucket.
Now, I have to warn you though even, if you build your fanpage with real people that are interested in your topic you can still end up with a crap bucket, if you don’t market to your fanpage correctly.
Here are some statistics that I wanted to share with you:
(Note: The Y-axis on negative feedback over time uses a logarithmic scale. A linear scale made it impossible to see the Report Spam and Unlike Page because they were so small compared to Hiding Posts.)
Results from the data:
• 1 out of 50 post views gets a negative response
• Facebook fans are most likely to block ALL your page stories when they take a negative feedback action, 60 times more likely than unfanning your page. Which means that just because your brand has a lot of fans doesn’t mean all those fans are seeing the page content. Some fans may have just hidden the page.
• Fans are more likely to report a post as spam than to unlike the page.
Taken from: http://www.fastcompany.com/
So, as you can see you can actually build a huge fanbase and non of them will even see your posts, because they have hidden them. If you are familar with email lists, if someone doesn’t want to receive emails from you anymore they can just unsubscribe and you have a pretty much accurate number of people who are following you.
And well on Facebook people are 60 times more likely to just hide your posts instead of unsubscribing. They are still fans of yours, but your messages doesn’t go through to them. In the email marketing field the Facebook hide function could be compared to creating a filter on Gmail to delete all your emails once they arrive.
There is a possible scenario for you to have 10 000 fans and not a single one gives a shit what you are posting about. To avoid this you need to engage with your fans the right way. Don’t post crap ( yeah I did use this word a lot ) and don’t post it 10 times per day. Post 1-2 times a day and when you do make it count.
From all this you had to learn two crucial lessons:
- Build only real fans.
- Engage with your fans the right way.
If you take these lessons to heart and act on them you will set the foundation to make money from your Facebook fanpage.
If you would like to learn in depth how to build a real fanpage instead of a crap bucket, how to engage your fans and not to scare them to hide from you and how to actually monetize your fanpage then: