Why Is Focus So Important In Business?

Oct. 06 Entrepreneurship no comments

I watched a very interesting video by Anik Singal – an internet marketer, to whom according to his achievements is worth listening to. He talks about why is it important to focus and what will happen, if you get scattered, running a gazillion projects all at once. Doing a little bit there, doing something here and at the end you have a ton of projects that are far from producing the results you would want.

The words that really clicked for me where ” Drop the 4 and concentrate on 1 “.

So, lets look how it would go. You have 5 projects and you drop 4 of them and concentrate just on one, you would spend 4 times more time on that single project compared to when you were working on all of the 5 projects and now you project would start showing results 4 times faster thanks to the extra time that you spent on it.

And you know what, the start up phase of your project takes the most time. Going from $0 to $100 takes a lot more time then going from $100 to a $1000.

Answer this question to me would you rather have 5 businesses or projects it doesn’t matter how you want to call them that earn you $100/month each or one that earns $1000/month.

If you are considering the first option then you should know that you would be earning $500/month by doing 5 times the work that you would do in the second option.

So, yeah the second option totally wins and getting that one project to a $1000 value will take much less time then it would take you to get 5 projects to $100.

Do you see the power of focus?

Yeah, but it is easier said than done. Personally, I have a ton of projects: I’m a member of Profit Clicking, a member of BannersBroker, I have a business in the self improvement niche, I have my primary internet marketing business and secondary internet marketing business where I work with a team and I have/had a business in the gaming niche, I’m currently trying to sell it.

The problem is I don’t really have a project to drop at least I don’t feel like it.

Sure ProfitClicking and BannersBroker aren’t like major projects, I handle them like in 5 minutes a day. So, they don’t really distract me a lot, if I wanted I could focus on one of them and make it big, but I always looked at them like my passive business.

And then there is my Self Improvement business, my primary and secondary IM businesses. Now, I don’t want to put off my Self Improvement business, because it makes me the most money out of these 3, but I also don’t want to make it my only focus, because that would mean putting off my primary IM business where I spent so much time and putting off my secondary IM business where I have a commitment to my team.

Well, maybe it’s just me sugarcoating that I can’t put off any of my projects, but that’s just me, maybe I should choose one.

So, the moral is that, if you haven’t spent too much time with your projects, to let go off them and concentrate only on one of them, probably the most profitable so far or the one that you are the most passionate about.