No matter what niche your site operates in you would want to know that the kind of content that you are producing for your site is going to resonate with your target audience. For content to be successful it needs to get:
However, more often than not, it can be difficult to get buy in form the bosses – how do you quantify the budget? Like with many things in SEO it comes down to research. In this infographic from Boom Online Marketing you can see how taking the data from sites that are already successful in your niche you can see what already makes waves in the community that is relevant to your niche. With the data that you can easily mine for free you can build up a picture of the best categories to attack in your strategy. You can easily discover whether it is lists or controversial posts, or how to guides that gathers the most links or social shares in your niche.
If you give yourself a head start you are more likely to be able to produce content that is likely to be successful, you can learn from others mistakes – and as an added bonus the data that you pull on people that link to these posts can form part of an outreach list for promoting the content that you make.