There are many different forms of video advertising; here we take a look at the most common forms.
In Stream Video
He most common form of video advertising that people are aware of are linear ads and are also kown as in stream ads. Linear ads are played within the video either before, during or following a video clip.
In stream ads are played within the main content player where the actual video content will be streamed.
Linear Video Ads
Linear ads take over the entire content player space. This ad also has the option of an interactive take over, e.g. giving the viewer a choice of ads to watch.
Linear ads are typically 15- or 30-seconds long. They can be shorter but shouldn’t exceed 30 secs. The most common aspect ratio is 16:9 for online viewing. Viewers can not fast forward through the ads.
Types of Linear ads:
o Pre-roll – Plays prior to video content. The viewer has no option to forward through the ad but beware you may loose viewers before the end of the ad.
o Mid roll – Plays part way through the video content thus hooking in the viewer with the video content before they see the ads and works along the lines of TV advertising.
o Post roll – Plays at the end of the video content and is the least invasive type of advertising. This gives the viewer the choice but offers no incentive for the viewer to watch the ad.
o User Choice Overlay – This is an interactive form of advertising that gives the viewer a choice from a number of ads, if they don’t choose then the default ad will be played. This can offer a more targeted approach.
o Interactive Video – These types of ads take over the full screen and can suspend the video content. There are a number of interactive options such as click here for more info, finding a local store, joining a mailing list etc.
There is a massive hunger for online video and it is attracting not only the brands and the advertisers but it is also changing the consumer relationship. A consumers we all have more and more devices that allow us to go online, everything from the mobile phone, tablets and games consoles the lines between traditional advertising on online advertising are becoming blurred.
This guest post has been written by James Marks who is a keen to share his views on video advertising.