A strategy that not enough businesses utilize is e-mailing out newsletters with the latest updates for your company. Sending out a monthly newsletter to all past customers is a great way to get them to come back and purchase again. It allows your customers to keep your business on their mind. Using monthly newsletters as a tool to get out information on the latest products and services your company has to offer can draw back in repeat customers to your website. Combined with social media, the power from this free method of promotion is extremely substantial.
The Trust is There
If they purchased from you, they trust you already. Using e-mails from past customers means that they are more likely to purchase products again from you since they already have. You’ve already built up your reputation in their minds which is huge when trying to get new customers and keeping old customers. They are the most likely consumers for new services that you offer, they already bought from you. You know they are interested in the services and products you offer. So offering them updates to the product and services that they already purchased is almost a necessity for getting them to come back for more.
Newsletters are Not Spam
It’s not considered spam. It is not illegal in any way. You must, however, offer a way they can unsubscribe from your newsletter e-mail due to the Can-Spam Act. If the customer does not want to receive them they can unsubscribe from your newsletter, I’m sure you have seen them before. Further use the newsletters in moderation. If someone receives a newsletter every day asking them to come back and spend more money, they are much more likely to unsubscribe from the e-mail service because they get annoyed with it. Sending out one or two quality newsletters every month letting customers know what the company is up to and any new products or deals you are offering is ideal. Deals and discounts are great things to include in your e-mail. It will pique customers interests and can definitely earn you repeat business. Use a service like constant contact or vertical response to manage your email list. These programs make it easier to blast e-mails out to your e-mail list. They provide a very efficient way to get your newsletter out at little cost.
Creating an E-mail List
Collect all the emails that you are able to. Use emails that you get from past customers and add them to your list. Put a subscribe button on your home page to allow people to sign up willingly to receive emails on your latest products and deals. Gaining an email that way is potentially much stronger then a past customer, because then you know that the person is certainly interested in your product or service.
Get a Little Help
Hire a company to manage your email services for you. This will allow better open rate and high quality customer interaction. Having someone who’s entire job is to manage e-mails and provide high quality e-mail services can be exactly what you need to ensure a quality email service. Companies such as CompuTech are entirely focused on providing results for their clients. Managing a successful e-mail newsletter can be a daunting task, however, if done correctly can provide magnificent results. Benjamin Bagley Staff Content Writer and Newsletter Enthusiast for Rank Executives