Social media is crucial for all small business, including real estate. Many professionals tend to think that avoiding social media is beneficial and will keep from drawing negative attention to you or your business. This is not the case however. Running and managing social media platforms for your business can be hugely beneficial for your business, especially real estate.
Benfits of Social Media
Real estate is all about relating to your buyer. You want to be likeable and friendly and try not to come across as a salesman so to speak. Using social media is a great way to do that. It gives personality to your business and yourself. It will help you relate to your customers on a closer level and assist you in selling your houses. Using social media is also a great way to gain customers as well. Building a strong presence will allow yourself to be found much more easily and people can be much more willing to work with you if you come off as a friendlier person who’s not just out to make a quick buck.
Social media not only can help you draw in customers, but it also helps improve your website rankings. Assuming you have a website with your services, which you should. Attaching social media accounts to it is a known way to improve your sites rankings. This is huge when drawing in customers. If the first thing they see when they google “CITYNAME Real Estate” is your website then you will most certainly be their first option to call up.
SEO for Real Estate
How do you get high website authority in order to achieve those top rankings though? SEO of course. Search engine optimization is crucial when trying to rank your website for certain keywords. A highly competitive keyword such as “real estate” can be extremely hard to rank for, but the benefits of having that top spot far exceeds any drawbacks of the process. And you can be right on track to doing so with just a few quick tips.
Blogging is critical for your website, not only are blogs an easy way to update your site with new content, but they are a great way to convey to your expertise and knowledge to your potential clients. Remember to focus on writing original content, copying content will hurt your sites rankings. Use images often, engage your users. Stay away from large blocks of text, small paragraphs and bulleted lists are great for user experience. Updating your website daily with quality real estate information is a great way to draw in viewers and boost your credibility as a real estate agent.
Don’t just blog though, make sure your website is a top contender out there. “Business Card” websites just aren’t cutting it anymore. Use your website to connect on a more personal level. Make sure you update your site with quality content often. It can be the difference of gaining a customer or having them leave for another agent because your website didn’t seem ‘friendly’ enough.
Just using those couple tips and you will be on your way to improving your social media presence and bringing in dozens of customers.
Nicholas Accurso
Chief content writer and Social Media enthusiast for SociableRealtor
