Here are three tips to filter and monitor the Twitter visits in Google Analytics.
How Google Analytics manages Twitter?
With Twitter, an analysis of your traffic may vary. Thus there are several scenarios:
- I’m on the site of Twitter, I click on a link not shortcut: my traffic source is Twitter.
- I’m on Twitter, I click on a shortcut link (therefore with redirection): my source of traffic is mostly direct traffic.
- I use a website or third party software (Tweetdeck , Seesmic, HootSuite, …), and I click on any link type: source of my traffic comes from direct traffic.
Soon, we realize that this is a mess. To correct this, there are several solutions:
Track visits to Twitter on Google Analytics
This is the basic solution to be mandatory in Webanalytics. You change the url that you share on Twitter in
utm_source = MySource
utm_medium = monsupport
utm_campaign = the link name
I recommend using as a source of traffic Twitter, whose media Social Networks , with the campaign name
the name of your article.
for an example:
? Utm_source = twitter & utm_medium =% 2Bsociaux networks & utm_campaign = twit-videolink
When you share an article, or someone will retweet your message, you will be able to know the traffic that results.
Even if the link is shortened, it will still consider the parameters of the URL and will be tracked in Analytics.
To make pretty URLs quickly, Google has even created a small generator links available here: URL Generator Google
But if someone places one of your URLs in their tweets without this change, you will not be able to analyse traffic.
Tracker media related to twitter
Therefore an additional solution, but not 100% effective, which is to indicate that if the visitor comes from a
site linked to Twitter , then comes the visit network Twitter . Some applications may indicate a referring site, which
can then turn to reallocate in Google Analytics.
It’s been a good thing done. But as noted, all third-party software does not work that way, such as Tweetdeck.
I find very interesting filter It is used to classify Twitter in a New Media Analytics, other than the traditional organic,
cpc, email or referral sites To you to add or not Facebook, Myspace and the whole social sites.
None of the data here is perfect. Even in combination, you can never track visits from non-tracks links. But at least
you’ll have a little more reliable reports in Google Analytics.