A lot of new business owners recognize that they need online marketing services. What they are not aware of is what services are available and whether or not they can really afford it. The answer to both dilemmas is really very simple.
Online marketing services can entail any number of things related to marketing your website or products online. Some of these services can get expensive, such as pay per click marketing campaigns. However, many of them are affordable enough for even the smallest business to take advantage of them.
Online marketing is not the same as website marketing. Website marketing is all about marketing your website, while online marketing can entail anything having to do with your company, website, products or services.
- Social media marketing
- Article marketing
- Affiliate marketing programs
- Product or service marketing
This is just a few examples of the types of marketing activities that these services provide. Actual services may include updating social media statuses, writing and submitting articles and press releases to directories, or entering your product or service to directories of freebies or coupon codes. Developing, implementing and managing an affiliate marketing campaign to promote your product or service can also fall under these services.
The biggest fear of most small businesses is that they cannot afford these services. However, this could not be further from the truth. Most of the services provided by these professionals are actually very affordable. There are monthly packaged services that make it even more affordable. However, there are also services available ala carte so that you only pay for what you absolutely need. In addition, you can sometimes find services that will offer consulting options. This allows you to learn everything you need to know to do the marketing tasks on your own, and is much cheaper than actually paying to have those things done for you.
Some services may be more expensive and therefore may not be a good fit for some businesses. For example, running and managing an affiliate marketing program can be time consuming and expensive. You have to pay the affiliate marketers their percentage per sale, as well as the service for managing the entire operation.
However, most services are very affordable. You will only know for certain what services are available and whether or not you can afford them by shopping around online to see what there is out there. If you do this you will undoubtedly find the online marketing services you require.
Tom writes about marketing and sales, his main topics are marketing automation platforms such as http://aprimo.com