Nowadays even a beginner blogger knows that using some software tools for sharing and publishing can make his or her work much easier and pleasant. Many of us use different tools and different utilities, but yet today we are going to analyze on of the best among them, a social plugin called Social (oh yes, tautology and no originality goes in every field) from the guys from MailChimp.

It is light-weighted plugin, very quick and rather usable. In fact, its usability is its main advantage because it enables us to avoid monotonous job and lets us integrate into two of the most popular social platforms like Facebook and Twitter. We all know how monotonous the work is when it comes to manual integration, and when I personally tried Social for the first time I was impressed with ease and straightforwardness of this tool.

First of all – what it is for. Its primary purpose is to ease and widen the capabilities of a blogger who works with social media a lot. The principle is fairly simple ; your blog is associated with your Twitter and Facebook accounts, and once you publish something in your blog, you have an option of automatic repost of the above mentioned piece of text in your social media account, which is attached to your blog with the help of Social plugin. Its amenities also include such simple, but very effective things. like supporting multiple accounts per blog. This feature is pretty useful for those who engage in SEO campaigns and internet marketing as well because you don’t have to look for complicated scripts that lag and do not perform tasks which you need. As for me, this was a serious problem for me for a while.

Many of us know that when you publish or re-publish something through Facebook or Twitter, the discussion of the subject is very likely to be continued there, but not right in your blog. You lose traffic, comments and other pros, and sometimes it’s really frustrating. With the Social plugin (I have forgotten about this) it has an option of re-publishing of any comments, connected to your social account, back to your blog so that you don’t lose any of them. This is quite a useful feature for any bloggers who know how irritating it can be.

Another situation is the following, we often have to moderate comments from internet trolls and people who have nothing to tell on the subject, but they really want to. The solution is fairly simple. Social plugin enables users to leave comments in your blog using a Facebook or Twitter account. Many internet users use Facebook and Twitter as their only identities on the web, and this feature helps to link back to the commentator’s account, and know that the person who is commenting is really that very person.

To finish with, it has many really small but, very handy things like Twitter hovercard support, filtering comments by the source of origin (Facebook, Twitter), and allows replying the offsite responses and many other convenient things that make a blogger’s life easier. Hope it will be as useful to you as it is to me.

Frederick is a blogger interested in malware and social media.