SEO copywriting is some of the most varied work you’ll ever do. One day you could be writing about Aztec treasure hunting – the next, internet marketing. One day about ancient burial techniques, the next about recovering after a C-section. It’s as varied and interesting as there are websites – and that’s the point of the job. You never know what your clients will want next and what you’ll be writing. Most of the time though, there are some predictable things, that make the job amazing.
Have You Ever Tried Setting Your Own Hours?
Disciplined, I’m not. Or at least I thought I wasn’t. I didn’t like working early in the morning – I didn’t enjoy working with people face to face, and I didn’t really feel like I was achieving what I wanted to. Which was weird, because I was always one of the first in my class to hand in assignments, and I was always the first person to do anything writing based. And then I discovered SEO copywriting, and thought I’d give it a try. I went from working full time and fitting it in on the side, to going part time at work and part time as an SEO copywriter to full time as an SEO copywriter (and earning more than I did working in a supermarket). I discovered it wasn’t that I wasn’t disciplined – it was more that I wasn’t in a job that allowed me to do something that I was passionate about.
Passion? I’ve Got It in Spades
Another thing I discovered, really quickly was that I was rewarded – actually PAID – for passion. I loved that. It was one of the few things that I was completely surprised about. But it’s true. I get paid for learning and researching and writing. It really is one of the best jobs in the world – and it’s one of the rewarding too. I’ve learned so much, and I’m developing my skills as a writer daily. SEO copywriting makes you think on your toes and gives you the chance to learn about new things that you wouldn’t otherwise look at. It’s always easy to be passionate and excited about a topic that’s new and fresh, so mixing up your assignments will keep you on your toes.
And if all else fails, think about how excited someone else will be about reading about their passion. It’s of vital importance to ensure that you can always be fresh when writing too, so you should take regular breaks and write when you’re at your peak. You can edit when you’re switching gears between projects – or when you’re tired and not in the mood to write. Whatever you choose to do though, remember to keep the excitement and honesty in your research – that way, you’ll be sharing information people really want.
One of the things that I did learn was that I really need people skills to succeed in this business. It’s critical to understand what you’re doing with the business and your pitches – you’ve got to know how you’re tailoring your information to each of your clients and allow them to check out whether they want to accept your bid, or keep you on afterwards. So you’ve got to work on your people skills – no matter how good a writer you are, you’ll always need to ensure that you’re keeping on the right side of your clients. That goes beyond providing good work on time – being friendly and approachable, and providing changes and edits will give you the chance to shine for your clients and impress them.
Working as an SEO copywriter has given me the chance to do a lot of things, and learn about whole new fields.