As Google’s algorithms continue to improve, low-quality content is increasingly sent to the bottom of search results. This makes it more important than ever to have high-quality, niche-focused content on your website. Also, as Google’s standards rise, so do your potential buyers’. This is affecting a lot of internet marketing strategies. One strategy that is affected is micro-niche marketing.
In micro-niche marketing, a marketer buys a domain that contains a set of promising keywords. Then, the marketer builds a site around a set of related keywords, filling its pages with often low-quality content. The resulting micro-niche site is then monetized in a variety of ways. The marketer then repeats the process with a new set of keywords and a new domain.
Google’s more stringent demands for high-quality content are making this strategy less viable. Micro-niche sites can still work, but the content must be better, and provide a better “user experience.” What does this mean? The content must really speak to a visitor’s needs.
Often, those who build these sites aren’t really thinking about the visitor’s reasons for coming to the site. They are just trying to trick Google, and thereby trick visitors. This double-trick just won’t cut it much longer.
A common, but increasingly obsolete tactic in building a micro-niche site is to base each page around one keyword phrase. A more future-proof approach is to build each page around one aspect of the subject of the website. Don’t worry, for example, about titling each page with the keyword phrase. Instead, build it around an actual question or concern.
The best micro-niche sites explore one or two concerns from a variety of angles. The content of these sites provides excellent problem-solving information that leaves the visitor wanting more. And then they’re hooked.
Approach a single problem from a variety of directions. Detail the physical effects of a problem on one page. Describe the psychological effects on another page. Another page might describe the impact of the problem on family relationships. One page can be dedicated to the impact of a problem on work.
When you provide advice, make sure your visitors can actually use it. On pages that give advice, make sure to show the way to at least partial relief — even if they are only fixing a secondary problem. You might leave the complete solution for a paid product, but it is your responsibility to understand your visitors’ needs and to help them help themselves. Never take advantage of their presence on your site.
If you are building a micro-niche site, it is vital to remember that your visitors are real people with burning issues. If your site doesn’t address these issues directly and with precision, it will fail.
Sokun is an Internet Marketing expert. His finding a job blog has great marketing tips as well as career articles.