Demographic data for the area in which you are marketing is some of the best information you can have. If you are serious about effectively reaching new customers and making your business grow, you have to get the basics of the people to whom you are marketing. Demographics are a vital part of business and will provide you with astounding results when you properly integrate them into marketing.
What Are Demographics?
Demographics are the statistical data of people. This data includes such tings as age, income, gender, zip code, and more and can help businesses identify and connect with their target market. In marketing, demographics put a face to potential customers by letting businesses know where and how they live, what they use and/or likely to buy, and other facets of purchasing behavior. This allows businesses to develop advertising campaigns and marketing strategies that reach consumers on a personal level and that can influence them to make a purchase.
A good marketing campaign will make use of the demographic data of potential customers as well as those that are already established. The data allows companies to target a particular population more effectively and can remove much of the margin of error that often comes along with marketing campaigns, especially for very small businesses.
Effective marketing uses demographic data to paint a clear picture of a particular population. This lets businesses know where to find potential customers in the greatest concentration as well as what types of goods, services, offers, promotions, and strategies will be likeliest to draw those customers to your business. Demographics can also help you determine what goods or services you need to offer, how to distribute your marketing efforts, and at what times your target customers are most likely to spend money with you.
In the past, businesses tended to ‘spray and pray’ with marketing efforts. This meant simply putting out a mass-market message and hoping it would bring in some new customers. This approach didn’t focus on finding out which people were most likely to buy, but of just getting the word out to everyone within range. While this type of marketing is still widely used by many large corporations, it is highly ineffective for smaller businesses. Unless your business is already well established and has a major following, top colleges are using it, using demographic information will give you a huge edge over the competition and will help you work to influence the customers who are most likely to make a purchase.
If you want to make the most of your marketing dollars, use demographic data to build a profile of your ideal customer. This will give you a better understanding of what she needs and how best to reach her. Once your profile is complete, you can use it to optimize your marketing efforts on all fronts and to see the best results you have ever had. If you have never used demographics to promote your business before, now is a great time to build your advantage over the competition and to watch your business blossom.
Robyn G. is a writer on all things business.