Mother’s Day is just around the corner, and if your company sells products or services that a mother would love, you need to start marketing.
When marketing for Mother’s Day, you need to think about the people who will be making the purchases, such as spouses and children. Some companies make the mistake of marketing their Mother’s Day products at mothers, and while some moms out there do buy their own gifts or may be in need of hints to give to their loved ones, most marketing tactics need to be focused on other demographics.
Because different demographics are involved in making purchases for Mother’s Day, there are five great ways to ensure that your marketing reaches them.
1. Social Media
Most people are on some type of social networking site. While older spouses may not be the main demographic that uses social media, it is a great way to reach young adults. Your company can create advertisements that are posted on users’ Facebook page, or you can simply create posts and tweets that talk about your specials or which products would be great for mom. Make sure to include a link so they can get more information and possibly make a purchase.
Email is another great marketing tactic for Mother’s Day. The majority of people today have an email address, and you can reach a large audience this way. If you’re unsure of the demographics for your email addresses, you need to make your marketing more generic about Mother’s Day so that it attracts both children and spouses. And if you have a captivating subject line, more people will be inclined to open the email and check out what you have to offer.
3. Mobile Marketing
Another great way to reach a wide group of people is to implement marketing for mobile devices. Text messages are a great way to grab a person’s attention, and if you provide a link to your website within the text, you can generate a ton of traffic. Creating mobile advertisements to be placed on popular games is also a great way to get your company name and your offerings in front of a variety of people.
4. Direct Mail
Some older demographics may not be on social media, check their email on a regular basis or use their mobile phone for anything but emergencies. For this reason, you need to employ direct mail pieces. Mail can be seen by multiple people in the household, and if mom comes across the ad and likes what she sees, she can leave it as a hint for her children or spouse.
5. Traditional Marketing
Television and radio advertisements are also a great way to reach a large audience. If your marketing effort has a great message and if you offer a great product or service that a mom would love, you can increase your sales for this holiday. Just make sure to include a phone number, address or web address that customers can use to find more information.
Mother’s Day is a great way to increase sales for your company if you offer products or services that mom would love. Just remember that you need to try and reach children and spouses, so your marketing tactics need to be eclectic so that you can reach a wide audience composed of varying demographics.
Jennifer Holt is a PR specialist and marketing expert who has a knack for writing and giving advice when it comes to business. In order to maintain a high quality of writing she uses a grammar checker whenever possible. The software helps her ensure her work adheres to all grammar rules and is free of mistakes.