content marketing

How To Coordinate Channel Communica...

Content marketing has become one of the more popular types of digital advertising in the past several years, as more businesses from an ever-expanding...

CarMagnetic[1]

How To Use The Internet To Market Y...

Back in the day, most car salesmen did their work by persuading passers-by and curious individuals to come and take a closer look at their wares. Most...

print_marketing_-_cascade[1]

Combining Social Media and Print Ma...

Back in the day, a lot of marketing techniques were based around printing and that was all well and good. And now we have social media as a huge part ...

email marketing tips

5 Reasons Why Your Email Marketing ...

So, we are well into 2014 and how is your marketing strategy coming along so far? Sometimes we need to take a look at each part of the whole thing and...

How To Coordinate Channel Communications For Maximum Content Marketing Success

content marketingContent marketing has become one of the more popular types of digital advertising in the past several years, as more businesses from an ever-expanding variety of industries start to publish all types of articles to gain more visibility and brand recognition in their respective markets. While blogs and research reports certainly have stand-alone value, the most successful content marketing strategies will stand on a foundation of multi-channel advertising strategies that maximize how many clicks each published work receives.  Read more

How To Use The Internet To Market Your Car Sales Business

Back in the day, most car salesmen did their work by persuading passers-by and curious individuals to come and take a closer look at their wares. Most of the salaries were earned via commission and the job was less than challenging, truth be told. So fast forward to 2014, and everything seems to have changed. The internet has certainly changed the rules of the playing field and it seems that car salesmen have had to adapt or simply fade away. If you are wondering about how to get the most out of digital marketing for your car showroom, we will endeavour to outline a few proven methods that will work for you as long as you show perseverance and a little common sense. Read more

Combining Social Media and Print Marketing Really Does Work!

Back in the day, a lot of marketing techniques were based around printing and that was all well and good. And now we have social media as a huge part of the same industry sector, but has printing still got anything left to offer us? Well, it has actually and you may be surprised to learn that these two rather different bedfellows actually work quite well together. If you have a small business and are looking for a little boost for your current marketing campaign, please sit back and enjoy the rest of this article. Read more

5 Reasons Why Your Email Marketing Strategy Sucks!

So, we are well into 2014 and how is your marketing strategy coming along so far? Sometimes we need to take a look at each part of the whole thing and break down what is working and what is dragging its feet. If your email marketing isn’t hitting those targets, perhaps you need to overhaul it before things get worse. This article looks at some of the more common ways to tell if things aren’t firing on all cylinders and how to get them back on track if that is the case. Read more

2 Pay Per Click Bloopers That Could Sink Your Small Business Marketing Budget

When you make the choice to use a PPC strategy to boost your small business marketing campaign, everything should start to look on the up. This is a proven strategy that thousands of small to medium companies have done very well out of for a number of years. But just remember that you will need to monitor the performance of your PPC campaign fairly closely because things can happen really fast when you take your eyes of that ball for just a day or so. PPC is no the cheapest option out there for digital marketing, but it is probably the most effective, especially in the short term. So let’s look at how you can avoid those common mistakes that have been known to drain resources faster than almost any other form of online marketing. Read more